Digitization of the communication medium has transformed the mute, marginalized ‘audience’ into a heterogeneous and credible content ‘producer.’ Drawing on this dynamics and operation of the digital media, it has urged the need to re-theorize ‘marginalization’ and ‘race.’ Hence, this paper critiques the digital-media tool, blogs, using a rhetoric-textual analysis method and critical discourse analysis method for the fictional text, Americanah.These methods employ the psychoanalytical-Althusserian critique of Adichie’s fictional narrative, Americanah.In the psychoanalytical sense, blog-writing can qualify as a mechanism of ‘sublimation’ in the post-modern world.
In the Althusserian here sense, blogs become persuasive mechanisms for a subject’s interpellation into non-dominant ideology.Among the plethora of marginalized global communities, African-Americans are enormously embracing the virtual communication trends for socio-political motives.This paper theorizes the correlations between race-related blogging, psychoanalytic sublimation, sukin body lotion woolworths and the socio-political repudiation of power structure by employing the literary text as material evidence.Accordingly, the literary study has concluded that digital-mediums (i.e.
, in this case, political blogs) can depose the power vested in the ideological-state-apparatuses and impose a high potential for expression of unrestrained, credible, and democratic voice of the marginalized.It also validates that blogs/blogging influences and moulds national/political/racial discourses by lending a liberated voice and context-independent perspective to the racially oppressed.